Each day another major automotive manufacturer throws their hat into the EV ring. While it seems that we are only a few years away from widespread EV adoption, there is one big missing piece when it comes to selling electric vehicles.
Electric vehicle sales are starting to spike and with so much positive news pouring out it seems like only a matter of time before the majority of vehicles on the road are EVs. The problem stems from a major information gap in the general public on how exactly electric vehicles work. Since most of us are aware that the only way to fuel a vehicle is at a public station, it's not even a thought when we buy a new vehicle, as we inherently know there are plenty of stations to get fuel when the tank is running low. The issue with EVs is they really don’t have much in common with traditional vehicles when it comes to filling up.
Many assume when looking to buy an EV for the first time that public charging is a completely viable option. While public stations can serve in a pinch, they don’t really work as a full-time solution. The reason is simple: charging a car takes a long time. The average charge time for EV owners is 2-4 hours. Think about that for a second: 2-4 hours before you have enough of a charge to get on your way. You’d either have to be a shopaholic or incredibly patient if you think you’ll put up with that after a long day. Before I deter you from actually buying an EV, you should know the solution can be found in your pocket.
Shelve for a second the idea that an EV is a car and instead envision it is just like your cellphone. When you bought your phone it came with it’s own charger so you could recharge at the end of each day, at your leisure. You would have never bought it if the salesperson informed you that you would need to utilize public charging stations to charge it up. The thought of the scenario sounds horrific: running around the city trying to find a place to charge your phone, and when you do find a spot odds are good most of the spaces are taken, forcing you to wait until someone leaves. You’d never put up with this from your phone, so why are we ok with this solution with an EV?
The fact is when buying an electric vehicle you should also be looking to buy a charger for your home. Some are lucky enough that their workplace provides charging solutions but what happens when you switch jobs or move offices? The best bet for potential EV owners is to look to an in-home charging solution. One that is strictly for their exclusive use. One that’s waiting and ready when they need it.
The key to EV adoption isn’t about re-inventing the wheel, it's simply about changing our long-held beliefs about how vehicles work. Once we do that, the solution is obvious: in-home charging is the only way to truly enjoy an electric vehicle.